Online Promotions: Exploring the Emerging Opportunity in Indian Market
Published By: IIMA on eSS | Published Date: January, 01 , 2014In this paper, the
phenomena of online promotions is examined, its impact so far and its promise as we go forward. The paper
traces the origins of the concept and its evolution and progress in India. The various
avatars and manifestations and the typology are explained. The paper provides a
sketch of strategies adopted, success areas, drawbacks and limitations observed, while also
looking at some of the success stories across different approaches. [W.P. No. 2014-01-09].
Author(s): Nidhi Mathen, . Abhishek | Posted on: Jan 29, 2014 | Views(728) | Download (1194)