Broadcast Bill: Content Code
Published By: MIB on eSS | Published Date: September, 16 , 2007The Ministry expects that putting such a code in place will have the
following important positive impact, among others.
• The public will be provided with a mechanism through which they can
voice their grievances and obtain redressal regarding programme and
advertisement content.
• It will place greater responsibility on broadcasters and advertisers. They
will be obliged to conduct regular research on public sensitivity to reduce
the likelihood of individual complaints.
• It will give broadcasters the right to reply before a Body independent of
the government before any channel can be banned or proceeded against.
Author(s): Ministry of Information and Broadcasting MIB | Posted on: Sep 16, 2007 | Views(2295) | Download (797)