Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age
Published By: BMSG on eSS | Published Date: May, 22 , 2007The paper discusses the poor health statistics for children in the age group of 11-19. The main reasons for deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The paper also brings out the importance of having a healthy media environment which develops health and nutrition awareness amongst chidlren.
Author(s): Jeff Chester, Kathryn Montgomery | Posted on: Dec 22, 2008 | Views(1615) | Download (3009)