How has the Opening of Malls/ Big Marts Affected Consumers?
Published By: eSS, Mumbai, India | Published Date: April, 10 , 2011Malls and Big Marts are rapidly coming up in Mumbai as they are in most cities. This research study was aimed at finding out the effect of these on consumers. The study was conducted in Inorbit Mall-Malad, Infinity Mall and Prime Mall-Andheri, Mega Mall-Goregaon, all of them western suburb of Mumbai and the small shops in their respective areas. This study highlights the difference in nature, taste, attitude and lifestyle of the people who visit malls and small shops.
Author(s): Preeti Rohra, Aangi Jhaveri, Raghav Jain, Zeel Shah | Posted on: Jul 10, 2011 | Views(1024) | Download (174)