Medical Tourism in the Philippines: Market Profile, Benchmarking Exercise, and S.W.O.T. Analysis
Published By: PIDS on eSS | Published Date: September, 25 , 2013This report reviews the medical tourism industry in the Philippines. It discusses the global market for
medical tourism, analyzes the demand and supply aspects of the local industry, and identifies its drivers
of growth. It performs an industry benchmarking exercise by looking at benchmarks associated with
strategy setting, organization and management, service quality, care, travel and accommodation, and
financing. It also conducts an analysis of the strengths, weaknesses, opportunities and threats of the
industry. [DISCUSSION PAPER SERIES NO. 2013-45].
Author(s): Oscar F Picazo | Posted on: Oct 22, 2013 | Views(951)