Jaydayal Goyandka and Hanuman Prasad Poddar, Marwari businessmen with spiritual leanings, set up the Gita Press. Its magazine Kalyan now has a circulation of over 200,000, and it has sold about 72 million copies of the Gita alone. Between them, Gita Press, Goyandka and Poddar created an empire that spoke in a militant nationalist voice about Hindu society, religion, identity, cow slaughter, minorities, the caste system and, inevitably, politics. This is an original, readable and deeply researched account of one of the most influential publishing enterprises in the history of modern India. Featuring an extraordinary cast of characters – buccaneering entrepreneurs and hustling editors, nationalist ideologues and religious fanatics – this is essential as well as exciting reading for our times.
http://www.harpercollins.co.in/BookDetail.asp?Book_Code=4834